Great Change of China's Excavator Industry
Value chain is expanding from manufacturing to the service sector. The two most important aspects of products are the production and sale, at the same time, service connect these two aspects. Since 2011, excavator industry market competition will achieve two changes, the first one is changing from product manufacturing competition to competition in the value chain, the second one is from the value chain assembly manufacturing sectors to service area, such as finance lease, re-manufacturing, spare parts supply, repair, used equipment sales and logistics. Currently about 50% sales of the developed countries of Europe and the United States are achieved by finance lease, and finance leasing has become the most important means for manufacturers to improve the market competitiveness and it is also a new profit growth point. The high-end product is one of the main development directions of future. Face the oil crisis, rising costs, a series of unfavorable factors and the appreciation of the local currency, Japan actively develop high-value-added products such as hydraulic excavator spare parts, gradually reduce the proportion of low-value-added products such as bulldozers, loaders. At the same time, the structure of export products of the country continue to be optimized and the exports of high-value-added products such as hydraulic excavators are growing rapidly. The third change is the localization of key parts. We must acknowledge that currently the core technology of the excavator industry in China is still pinched in the hands of foreign suppliers, which will undoubtedly reduce the competitiveness of domestic brands excavator. We must first establish the system of a comprehensive part R & D, production, manufacture, testing and supply, the main machine enterprises should support parts enterprises, and we should struggle in this direction.
New Development of Excavator Industry
The excavator manufacturers should change its original thinking method to define the service and sales links from a new point of view to create new value. The upgrading of the excavator industry will benefit from the new economy and the development of low-carbon economy. In the era of the new economy, low-carbon environmental protection and energy saving technology in the industry will get wide application.
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